Selling: Tips for top negotiation

NORFOLK, VA, Oct 22, 2013—If you're selling your home, you're probably enjoying the fact that the market currently appears to be back on track. As more and more buyers come into the fold, you may have multiple offers on your property. Whether you're choosing a buyer, or currently in the throes of negotiating price, Louis Eisenberg, Associate Broker REALTOR ABR SFR of Prudential Towne Realty offers the following tips for negotiating price and landing the best deal on your home.

“If someone offers you a lowball price, one way to up the ante without quarreling over money is to offer an incentive for a higher offer,” says Eisenberg. Incentives are especially effective with first time buyers. Some good incentives are providing the buyers with a home warranty or title insurance; paying for closing costs or homeowner's association fees; offering to repaint or re-carpet to specifications, or purchasing a year-long membership to a local pool or club.

If you don't want to get into this type of situation to begin with, it's important to price appropriately, says Eisenberg. Many sellers focus too much on what they bought the home for, or the work they put into it. Unfortunately, a home value is based on the current market, so it's important to forget about the cost of that new deck and instead familiarize yourself with current conditions.

“To get a good sense of what comparable homes are selling for, attend open houses and check out local listings,” says Eisenberg. “Ask your agent for help with this—they have access to the MLS.”
For more information on selling your home, please contact Louis Eisenberg, Prudential Towne Realty, 109 E. Main Street, Norfolk, VA 23505, leisenberg@prudentialtownerealty.com, (757) 572-7244, or www.LouisEisenberg.com